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PRESS RELEASE- LAUNCH OF NEW LOGO
Thursday, 29 August 2019 00:00

PRESS RELEASE- LAUNCH OF NEW LOGO


The Chess Association of Malawi (CHESSAM) was formed in 1985 with a mission of promoting the game of chess, in all its forms, as an attractive means of cultural and personal development. CHESSAM is an affiliate to FIDE (World Chess governing body) and the Malawi National Sport Council and recognized association of the Malawi Olympic Committee. CHESSAM bases itself on principles of equal rights and social inclusion.

  Old logo   New logo
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CHESSAM is proud to announce change of its Logo as a way of improving its visibility and branding. The new logo is more prominent than the old logo and is simple and more appealing. The logo carries the three Chess pieces the Knight (in Black) which shows the power of the attack and defense and the graceful movements, King (in Red) which indicates the most valuable and important piece in the game requiring protection and the Pawn (in green) reflecting the importance of all pieces in the game even that which is considered the weakest. The three colors depict the Malawi National colors. The Logo
design reflects the game of Chess and its uniqueness. We believe it adequately captures the imagination of the chess enthusiasts.

 

A professional team of panelists led by Mr. Mayeso Mphande did the selection of the logo from the 20 submitted logos independently. The job done by the panelists is appreciated. The logo was chosen because of its simplicity, scalability, memorability, versatility and relevance. Chessam therefore thereby introduces the new logo reflecting the vision of Chessam and the imagination of all Chess enthusiasts.

"NDIFE AMODZI!"  (GENS UNA SUMUS!)

Susan Namangale

CHESSAM PRESIDENT


 
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